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BOTL

In a way, design is almost similar with accessories. It complements and elevates the product just so to please the eyes of the beholder. It is also not surprising if they transcend beyond the main product in a completely subtle way, giving the whole package a distinct identity that stands out among the rest.

BOTL's brand identity is simple, clear, and ubiquitous. Maxciti puts the right element to the heart of this jewelry line as seamless as possible yet still speaks volume of the whole simplicity idea. Ultimately, the layers of idea work in a unity : complementing what's there.











WORKS
Kinerja Pay is an online payment system for merchants/ vendors. Convenient systems such as Kinerja Pay is believed to be the future of how our society works. However, with the newness of it, the marketing campaign we helped launch has to be consistent and memorable.
2015

A renowned old brand in town, Asia Jaya has long established its presence as a major supplier of baking and food ingredients. Maxciti approaches its logo with green color as it represents freshness and source of life, in this case: food.
2014

Grass - an innovative outdoor solution company. Mostly dealing with playground products as well as a large range of outdoor facilities, from fitness to leisure activity.

2013

maxciti handles design promotion for Jittlada – Thai Cuisine in Medan that includes : menu, flyer, invitation, banner, packaging etc.

2012

A personal project from Edy - maxciti's founder, in which he spent a year's time capturing the dynamic Singapore night scene while waiting for the arrival of his firstborn.

2011