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BOTL

In a way, design is almost similar with accessories. It complements and elevates the product just so to please the eyes of the beholder. It is also not surprising if they transcend beyond the main product in a completely subtle way, giving the whole package a distinct identity that stands out among the rest.

BOTL's brand identity is simple, clear, and ubiquitous. Maxciti puts the right element to the heart of this jewelry line as seamless as possible yet still speaks volume of the whole simplicity idea. Ultimately, the layers of idea work in a unity : complementing what's there.











WORKS
Maxciti's most recent mural project took place in a modern Minang cuisine right in the heart of the town.
 

Kinerja Pay is an online payment system for merchants/ vendors. Convenient systems such as Kinerja Pay is believed to be the future of how our society works. However, with the newness of it, the marketing campaign we helped launch has to be consistent and memorable.
 

Quaint. Charming. Delightful. Those are some of the words that can be used to describe Paris, in which case, is a patisserie line from chef Howey in Medan.
 

My Beaubox is an affiliation of Schrammek Beauty and International Beauty Health Spa; All of which focus on beauty, skincare and dermatologist products.

 

A personal project from Edy - maxciti's founder, in which he spent a year's time capturing the dynamic Singapore night scene while waiting for the arrival of his firstborn.